Wellness has become such an integral part of travel and living in recent years. From immersive ecotherapy initiatives to retreats designed by wellness experts, the world’s top hospitality brands have all jumped on the bandwagon to meet the undeniable growing interest for wellness programmes.
Rise in slow wellness travel
2020 sees more travellers making a move towards sustainable travel. This includes making more conscious efforts to reduce ones carbon footprint by choosing travel routes that require less air travel, or participating in undertourism by taking trips to lesser-visited destinations. The Sanchaya at Bintan makes the perfect getaway for conscious Singaporean travellers, being just a 50-minute ferry ride away.
Quick and easy wellness sessions
An increasing number of wellness clubs seek to provide effective sessions for busy working professionals, through quick sessions that can easily fit into packed schedules. For example, the hour-long restorative infrared sauna session at Pure Wellness Studio located along Duxton road, aids in boosting sleep, skin health and muscle recovery.
Spiritual healing for the soul
New-age wellness practices have begun to find footing as well. Individuals have started seeking out the best places to experience crystal healing, sound baths, and aura readings. These sessions use positive healing energy to restore balance in mind, body and spirit.
Solo female travel for strong women
As travellers seek more control over their travel experiences, more solo-travel itineraries have been made available in the last year. Solo female travel in particular has started picking up, and more travel companies have met this demand by offering bespoke experiences for women who seek such experiences.
Benefits of eco-therapy
The benefits of embarking on off-the-beaten path hikes, forest bathing or even keeping indoor plants can have numerous proven health benefits. If you’re considering taking a digital detox and heading outside, you’ll be happy to know that indulging in eco-therapy not only keeps you positive, but relieves stress and boosts immunity.
Infrared therapy has taken off in the US, UK, and Australia in recent years as a health and wellness trend. This new style of therapy uses infrared lamps which emit waves that heat the body, penetrating deeply into joints, muscles and tissues. Singapore finally has our first dedicated infrared sauna studio with Pure Wellness Studio.
Tucked away in a conservation shophouse in the buzzy Duxton neighbourhood, the quiet sanctuary is home to the boutique space that boasts three sauna cabins, featuring the latest full spectrum infrared technology that heats the core of the body and can penetrate the skin up to 7cm, providing a deeper cleanse as compared to traditional saunas. With skin as the body’s largest detox organ, designed to eliminate toxins safely, this makes sweating, a powerful tool for detoxing — leading to increased health and wellness benefits.
Originally founded in Melbourne, Australia, Pure Wellness Studio Singapore was launched locally by founders Maxie Chan and Rachel Lim, after they experienced the benefits of infrared therapy first-hand.
As a holistic wellness space, Pure Wellness Studio also curates a series of workshops and classes with two sessions every month that are meant to revitalize. Starting the series in November is a multi-level Vinyasa Flow class (6 November) that will challenge the body and awaken the spirit, and a Crystal Reiki Healing session (20 November) that introduces guests to positive energy interaction that is said to promote physical, emotional and spiritual healing. Sound healing and meditation classes will also soon be introduced.
This week, the Global Wellness Summit took place in V&VPR’s home base of Singapore. Having led campaigns for the likes of The Sanchaya, Guavapass, and Capella — brands that see wellness as a core business pillar — we were particularly excited to learn more about the integration of nature and wellness into luxury travel. Read on for our summary:
With more proof than ever of the strong link between nature and wellness, people have started seeking ways to incorporate ecotherapy into their everyday lives. This has led to the boom of the nature economy and these days, wellness has become an integral aspect of luxury travel — promoting health, spirituality and a deep connection to surrounding nature.
The Wellness Benefits Of Nature
Outdoor activities have proven to be staggeringly good for the brain. A study by the European Society of Cardiology, found that brisk walking for at least 25 minutes daily could add at least three years onto an individual’s life. This simple activity helps repair DNA and reduce the risk of heart disease, diabetes, osteoporosis and breast or colon cancer. Those who participate in ‘green exercise’, a term that describes working out in the outdoors, will also find that it lowers blood pressure, increases creativity, decreases depression, and increases blood flow.
In a 2009 study by a team of Dutch researchers, it was also found that those who lived within about half a mile of green space had a lower incidence of getting ill with diseases such as depression, anxiety, heart disease, diabetes, asthma and migraines. Taking these insights, hospitality operators can and should incorporate a variety of outdoor activities for different health and fitness levels, into their programmes.
Applying Nature Into The Hospitality Industry
Some of the most intuitive hotels and spas take advantage of their beautiful locations to offer more outdoor programming, including highly customised packages tailored to individuals for a completely unique wellness experience. As the benefits of immersing in nature become more well-known, hotels and spas are tapping into what makes their destination unique, focusing on guest excursions to appreciate picturesque landscapes and expansive views of the destination scenery.
Biophilic design, a design concept within buildings to increase guest connectivity to the natural environment has become increasingly popular – properties far from any natural beauty have brought the outdoors inside, showcasing local flora and fauna within their establishment to reap the same health and wellness benefits.
These seemingly little steps will almost certainly have a positive effect on customers’ and employee’s wellbeing, and we look forward to seeing hospitality companies put their own creative spin on the subject. Visit the Global Wellness Summit page for the full in-depth report.