As the world transitions from a pandemic to an endemic, travellers are gearing up for their new worldwide adventures. This means that communicators have to evolve their messaging based on the significant changes that shake up the travel industry.
Market prediction and insights from industry experts are crucial for public relations practitioners to become proactive drivers of change. This article unpacks the top 3 trends that the travel industry can expect in 2022.
Travellers are at the First Stage of Travel
Travel marketing experts will know that all travellers go through five stages of travel – dreaming, planning, booking, experiencing and sharing. As per Google’s Think Travel Research, most travellers are presently in the dreaming phase, where they yearn for their next holiday.
It is now the best time to reach out to these future travellers through light-hearted, non-hard sell social content which is primarily organic and user-generated. Start a virtual conversation and engage them early; subsequently, re-engage and sell the dream. It is also helpful to monitor and be current with the latest social trends and adapt to a product suite that is best suited to the preferences of the new traveller.
The New Travel Pattern
After a two-year hiatus for many, travellers will make serious plans to go further, and international travel will triumph over domestic travel. In a Google’s Think Report research, 87% of future travellers will take an international trip of more than five days, compared to the 2019 average of 3.8 days per destination. Of which, 78% of travellers will prefer luxury stays and experiences. Luxury travel can be determined by 5 Cs – culture, cuisine, community, content and customisation. These travel plans are likely leisure holidays, celebrating major milestone events and longer planning and booking cycles.
Covid Related Considerations
Living in an endemic does not eliminate certain restrictions imposed by the destinations, and getting fully vaccinated is currently the number one motivator for international travel. The quarantine preference will be a huge differentiating factor.
Travellers will be asking more specific quarantine questions such as the length of quarantine, types of accommodation, size of housing, the additional use of amenities, the option of a balcony for fresh air, in-room entertainment and upgraded meal packages.
As global travel restrictions continue across the world, the prospect of a holiday still seems very far away. However, according to research, cabin fever can be cured by looking ahead and planning a future trip – here are a few of Scott Dunn’s dreamworthy destinations to inspire wanderlust for your next vacation!
Destinations that offer wide-open spaces, nature and off-grid adventures are poised to be popular amongst travellers when travel resumes. Bespoke travel operator, Scott Dunn offers a hassle-free vacation for guests with every detail is looked after by their expert Travel Consultants – from flights to visas and packing lists! Travellers can look forward to journeying to a range of inspiring destinations with Scott Dunn’s exclusive itineraries that offer unforgettable encounters such as witnessing the magnificent Mountain Gorillas in Rwanda, getting up-close-and-personal with Canada’s diverse wildlife and trekking through Chile’s breathtaking landscapes. Prepare to be inspired!
Discover Africa’s magnificent wildlife: Scott Dunn’s Tanzania and Rwanda in Ultimate Luxury itinerary combines two bucket list wildlife experiences, the great migration of wildebeest in the Serengeti and trekking to see the mountain gorillas in Volcanoes National Park. Guests will enjoy stays at Singita Faru Faru Lodge in Tanzania and Singita Kwitonda Lodge, which opened last August on the edge of the Volcanoes National Park in Rwanda. Scott Dunn advise that travellers should leave plenty of time to plan this trip and book at least 1 year in advance as the annual migration crosses the Serengeti in the summer months and there are only a finite amount of annual trekking permits through Rwanda’s Volcanoes National park.
Encounter Canada’s Bears and Whales: Scott Dunn’s Whales and Bears of British Colombia itinerary takes visitors off-the-beaten-track to spot some of Canada’s diverse wildlife including black bears, sea lions, migrating whales and grizzly bears. Another itinerary that is best booked a year in advance as this trip includes staying at small, boutique hotels with limited rooms – don’t miss out on your opportunity to witness these incredible animals!
Delve into Israel’s Past: Steeped in history, Israel is a melting pot of history, culture and religion. Scott Dunn’s A Week in Israel allows guests to journey to Israel’s key sites including Jerusalem, the Sea of Galilee and the cosmopolitan city of Tel Aviv. Guests will enjoy exclusive activities including a cable car ride to the impressive Masada Fortress, where travellers will marvel at the breathtaking views across Israel’s desert landscape and the mesmerising Dead Sea.
For more travel inspiration on destinations to visit post-pandemic, visit our blog here!
We are well into the last month of circuit breaker, and while staying at home has had its own challenges, we’re looking forward to stepping into better days as our world starts to recover. That being said, if you’ve done all there is you’ve wanted to do at home, and need a little more inspiration to help get you through this last lap here are some ideas and activities the V&VPR team have put together to help you survive – and even enjoy – the remaining weeks of lockdown.
Keep Positive by Practicing Gratitude
Need some perking up to help you stay afloat in all this gloom and doom? Spend some time focusing on the things you know you’re grateful for. As mentioned in our previous blogpost on Wellness in the time of Coronavirus, practicing gratitude is an amazing way to overcome feelings of anxiety and helplessness in this current climate. Keep a journal and write down three things you’re grateful for every day, or even take it one step further and write gratitude letters for friends and loved ones that you appreciate which you can send via snail mail to make their day.
Declutter Your Home
There’s no better time to reorganize that mess in your house you’ve been putting off for a while now. Whether it’s that dusty old guest bedroom you need to clear or the mountain of items you haven’t used in more than two years – now is the perfect time to declutter. Do you really still need ten different coffee mugs or that old skirt you’ve been keeping since your university days? If it doesn’t spark joy, toss it out! Maintaining a tidy home can turn it into a sanctuary that will make rest and relaxation a breeze whilst also giving you more time, space and energy to focus on other priorities.
Learn How to Prep Healthy Meals
Once the circuit breaker is over, one of the most important skills you can step away with is learning how to throw together healthy, nutritious meals to help you support a healthy immune system. If you don’t usually cook, the next few weeks is the best time to pick up your pots and pans and get cracking in the kitchen. Check out these 3-ingredient recipes from Shape magazine, ranging from Honey Mustard Glazed Salmon to Quickie Crab Cakes that you can whip up in a heartbeat – these are great to take along to work as well when it’s time to head back to the office.
Sweat it Out
If you’re feeling restless from staying indoors or looking to tone up and get some ab definition for when pools and beaches are back open, consider taking on fitness challenges or virtual workout sessions that you can carry out from indoors. For beginners, check out Chloe Ting’s trending 2 Week Shred Challenge ranging from just 10 to 40 minute workouts a day – it’s absolutely free, and all you need is a fitness mat to help you get closer to your goals. Take it up a notch with Kayla Itsines famous 12 week Bikini Body Challenge which you can find on her SWEAT app, boasting affordable subscriptions starting from just $0.33 USD a day.
Also consider supporting local businesses by joining in on their virtual fitness classes, so you can do your part to help the economy whilst staying at home! We recommend signing up for F45’s 45 Day Challenge where you’ll have access to daily 45 minute workouts; UFIT’s daily live 30-minute long virtual classes with programmes ranging from Stretch, Pilates, Build and Burn; and WeBarre’s enjoyable hour-long classes that range from $12/class or $35/week.
Explore the World from Your Armchair
Being stuck at home doesn’t mean you’re completely cut off from the wonders of travel. With the help of today’s technology, there are plenty of ways to see the world that are available at just the touch of a button. Take part in amazing virtual experiences offered by some of the world’s top hotels, resorts and destinations such as Singita’s virtual game drives where you can get up close with some of Africa’s incredible wildlife; the Sydney Opera House’s digital initiative – From Our House To Yours, featuring full-length performances and talks; and Capella Ubud’s Jamu-making tutorial video based on the all-natural, anti-inflammatory juice that has been a known tonic in Indonesia for centuries.
Spend Quality Time with Loved Ones
Finally, make the best of the time you have with friends and family. Whether you’re cooped in the same house, or miles and miles apart, an opportunity for quality time like this is unlikely to come by again soon. Binge an entire series on Netflix together, take part in quizzes and virtual games, solve a 1,000-piece puzzle – the possibilities are endless. Need a few games to get you started? Create your own quiz to play with loved ones on Kahoot!; check out Skribblio – our favourite multiplayer drawing and guessing game or get whisked away to stunning NSW landscapes and adorable wildlife with these virtual jigsaw puzzles.
For more inspiration to get you through this circuit breaker, check out the rest of our blog here.