Last night, V&VPR attended the annual Skift Megatrends event which looked into the future of travel in 2020. As the travel industry’s premier intelligence brand, Skift deciphered and defined trends for the coming year. Here are this year’s key themes:
For years, the travel industry has known that its next big opportunity is Gen Z, as they are a travel-savvy generation and research shows that they are heavily involved in trip planning. This year, many of them are entering adulthood and will soon have the money and autonomy to take control of their own trips and companies need to make sure they entice them through environmentally friendly and sustainable practices. Therefore, the travel industry should be leaning towards transformative travel that gives back to the environment; for example, Dutch airline KLM’s ‘fly responsibly’ campaign, which encouraged customers to invest in its carbon-offset scheme, pack lighter, and even consider flying less!
New concepts of urban living will start to evolve in 2020, ensuring cities are even more attractive destinations for both working, living and visiting. And so, hospitality brands need to rethink the role they play for both visitors and residents. Mixed-use developments that include restaurants, shops, offices, hotels and rental spaces are becoming increasingly popular as they provide a compelling experience for both residents and tourists – offering visitors a true ‘local experience’.
Customer loyalty means more than simply giving them rewards, today it has evolved with consistent engagement, and so travel is evolving to embrace a membership model that touches on aspects of a traveler’s life beyond their trip. This year the travel industry will aim to engage guests through experiences that tie into emerging and existing lifestyles through subscriptions and memberships that put the customer first, such as loyalty programmes, to create lasting relationships with consumers.
Tourism boards and destination marketers are increasingly aiming to protect and not just promote destinations. Sustainable tourism has now come to mean tourism that local residents and stakeholders feel good about and increasingly, the travel industry is striving to ensure this. Skift predicts this shift will happen through the use of technology, data and participation in order to improve a traveller, and residents, experience of a destination whilst ensuring preservation.
It was an incredible night of learning and networking, and we look forward to Skift Forum Asia happening in our home base of Singapore later this year.
As the end of 2019 approaches, Scott Dunn has forecasted what’s hot and trending in 2020 within the world of luxury travel. The world is at our fingertips, and travelling to far-flung places has never been so easy. Scott Dunn predicts next year’s go-to travel destinations – hosting a plethora of luxury hotel openings, and plenty of natural wonder.
Israel is one of Scott Dunn’s up and coming destinations for next year, due to more flight connections between Asia and Israel than ever, and with the increased sophistication of Asian travellers. Travellers are wanting to delve beyond the footsteps of Jesus to visit Israel’s more remote locations, such as the Negev Desert. 2020 sees the opening of Six Senses Shaharut, Arava Valley – the new cliff-top lodge will provide unprecedented clarity of the Negev’s famed night sky. Guests are invited to partake in a range of incredible exclusive activities, from discovering Negev winemaking to journeying in a hot air balloon above the desert’s expansive rocky scenery.
Scott Dunn predicts a revival of destinations with bespoke itineraries that go beyond the typical tourist traps for guests to re-discover timeless destinations such as Greece. With journeys to the less-known islands of Naxos, Milos, Paros and Sifnos for a more authentic experience of Greece, visiting secluded bays, exploring traditional villages and sampling the local cuisine. Scott Dunn is one of just a few travel companies that curate itineraries on these hidden islands and organises exclusive experiences such as a private guided gastronomical tour of Naxos, off-road 4×4 explorations of Milos’ untouched beaches and ancient chapels, and speed boat trips to uninhabited Grecian islands.
With an increasing number of guests choosing to re-visit a destination, Scott Dunn curates itineraries for a deeper journey to rediscover an old favourite in a new light. China is often associated with its major cities and well-known historical sites, however for 2020 Scott Dunn is shining the spotlight on rural China. For a chance to escape city life, Scott Dunn allows guests to reconnect with nature and be fully immersed in the country’s landscape through a new partnership with Caravan Liotard. The camp is inspired by the French writer Constantin de Slizewicz and the traditions of the Tibetan caravans along the historic Tea Horse Road, the elegant bell tents invite travellers to indulge in the simplicity and beauty of the surrounding countryside.