The world of luxury is changing and wealthy consumers are becoming active participants to save our world from extinction. As a result, luxury travel brands are changing with the times to become more sustainable. Protecting the environment is paramount in high-end experiential travel and MATTER’s 2019 report promotes how travel brands can adapt to survive and remain connected with their consumers through three main trends:

Consumers seek self-fulfilment through the new sustainable luxury

There is a growing demand of luxury sustainable travel due to a developing demographic of socially conscious, high-net-worth consumers who are increasingly rejecting overt displays of wealth in favour of inconspicuous and responsible consumption. These elite customers value green, inconspicuous luxury and are driven by self-fulfilment and personalised experiences. And so, luxury travel and hospitality is being redefined to incorporate artisanship, authenticity and sustainability, as well as ethical living. Experience and transformation have become the new currency for these next-gen jetsetters, who seek self-fulfilment through green travel, while ‘doing good’ for people and the planet.

Future consumers will invest more in sustainable luxury travel

High-net-worth wealth is transferring into younger hands at a fast rate. According to the study, 72% of Millennials and Gen Zs would pay more for products and services from companies that are committed to social and environmental change. Therefore, these consumers are more willing to invest in sustainable luxury travel and value green brands more than their predecessors. The young elite are reshaping philanthropy by seeking more ways to give back, and the travel industry is supporting their mission through new initiatives from one-off donations to long-term initiatives and volunteering.

Successful luxury travel brands will make sustainability part of the guest experience

Innovators in luxury hospitality are stepping up to environmental and social challenges, by putting sustainability at the centre of their business model and guest experience. From addressing the rise in veganism to rethinking waste, luxury hotels and resorts are honing their offer to attract future guests. Eco-tourism and conservation brand Singita allows guests to take part in sustainable and community initiatives when on safari, guests can leave a legacy from holidaying with Singita and contribute to their 100 year purpose to preserve and protect the African wilderness for future generations.

To download the report in full, please visit MATTER’s website.

It’s human nature to crave adventure – we’re all itching to explore foreign cities, visit beautiful destinations, maybe meet a few strangers who become friends — but how can we do this responsibly, minimising the negative impact that tourism can have on the planet? 

By traveling smarter, we can leverage the power of the industry to positively contribute to environmental, community, social and economic gains. Here are our top tips to achieve a more sustainable travel itinerary in 2020: 

Choose Wisely: 

Stay Sensibly: 

Opt for a hotel or accommodation option that holds itself to high environmental standards. A couple of our favourites include: 

Move Consciously: 

Whilst you’re there: 

What are your top tips for travelling more responsibly?

Wellness has become such an integral part of travel and living in recent years. From immersive ecotherapy initiatives to retreats designed by wellness experts, the world’s top hospitality brands have all jumped on the bandwagon to meet the undeniable growing interest for wellness programmes.

Shape has highlighted 2020 wellness trends as shared by Susie Ellis, the founder and CEO of the Global Wellness Summit and these are our favourites…

Rise in slow wellness travel

2020 sees more travellers making a move towards sustainable travel. This includes making more conscious efforts to reduce ones carbon footprint by choosing travel routes that require less air travel, or participating in undertourism by taking trips to lesser-visited destinations. The Sanchaya at Bintan makes the perfect getaway for conscious Singaporean travellers, being just a 50-minute ferry ride away.

Quick and easy wellness sessions

An increasing number of wellness clubs seek to provide effective sessions for busy working professionals, through quick sessions that can easily fit into packed schedules. For example, the hour-long restorative infrared sauna session at Pure Wellness Studio located along Duxton road, aids in boosting sleep, skin health and muscle recovery.

Spiritual healing for the soul

New-age wellness practices have begun to find footing as well. Individuals have started seeking out the best places to experience crystal healing, sound baths, and aura readings. These sessions use positive healing energy to restore balance in mind, body and spirit.

Solo female travel for strong women

As travellers seek more control over their travel experiences, more solo-travel itineraries have been made available in the last year. Solo female travel in particular has started picking up, and more travel companies have met this demand by offering bespoke experiences for women who seek such experiences.

Benefits of eco-therapy

The benefits of embarking on off-the-beaten path hikes, forest bathing or even keeping indoor plants can have numerous proven health benefits. If you’re considering taking a digital detox and heading outside, you’ll be happy to know that indulging in eco-therapy not only keeps you positive, but relieves stress and boosts immunity.