As the novel coronavirus 2019-nCoV continues to spread across the globe, the travel industry has taken a hit. In an attempt to curb transmission, the World Health Organisation has issued a ‘do not travel’ advisory for China, and more commercial airlines have suspended or services in and out of the country.
Outside of China, too, many companies and individuals are cancelling or postponing travel plans for fear of being infected, with the travel industry losing millions of dollars as a result. Inbound travel to countries such as Singapore, Japan, Thailand and Vietnam is being heavily impacted by the lack of outbound travel from China, which poses the question: how can hotels and other travel companies minimise the long-term impact of the virus?
- Slash prices: whilst it can be tempting to try and out-price, it’s vital that luxury hotels remember that the outbreak is temporary, and will not last forever. Lowering rates is damaging to brand equity and positioning, and can be detrimental in the long run
- Believe fake news: tabloid press and social media tend to indulge mass hysteria in times of crisis, and it’s vital for companies to remain calm and avoid speculation. Refer to the World Health Organisation and the local authorities for reliable updates
- Overreact or underprepare: whilst hysteria and panic will be detrimental, it’s also important to have contingency plans in place, so these are ready to implement if required. Consider the potential repercussions on operations should the situation worsen and be prepared to respond
- Appeal to the local market: with business and leisure travel being largely kept to a minimum, it’s important to address the local market in the immediate future, who are likely to be seeking new experiences closer to home
- Plan ahead: it’s important to have a crisis communications system prepared in case of worst-case scenario, including social media responses, media statements, and guest communications
- Strategise for recovery: use this time to relook at your 2020 Marketing Strategy so that you are ready to actively promote your brand when the time is right. People’s general attitudes towards travel are likely to have altered, so now is a time to reassure and inspire
A version of this has been featured on PR Week.
Perth has a number of beautiful hotels across the city, the V&VPR girls have suggested our favourite three places to stay – ideal for a weekend trip, or a longer visit:
Located in Perth’s CBD, the five-star InterContinental Perth is a stylish space with lush interior decorations and 20th century architecture. The hotel boasts an eclectic selection of restaurants both in and along the establishment including Ascua Spanish Grill, The Loft Lounge & Bar, and Grafitti. Hotel guests will also be conveniently within reach of Elizabeth Quay, an exciting waterfront precinct; and Hay Street Mall, Perth’s extensive retail core.
Based in the historic heart of Perth city, COMO The Treasury is a contemporary luxury hotel designed by Australian architect Kerry Hill. After spending the day exploring the city, guests can unwind with a classic afternoon tea at the Treasury Lounge and Bar or spoil themselves with the hotel’s varying list of wellness sessions and treatments ranging from facials, massage therapy, yoga and personal training.
The Colony at Mandoon Estate is perfect for those who would like to escape the hustle and bustle of the city in preference for exploring quaint historic towns, and investigating Perth’s best food and wine trails. Overlooking the banks of the Swan River and Mandoon Estate’s sprawling vineyards, this five-star accommodation provides an unparalleled sense of peace and is conveniently located near some of the Swan Valley region’s top attractions and trails.
Location, location, location — the first thing we consider when choosing our home base during vacation. Over the past year, a range of excellent hotels have opened in Kuala Lumpur but want to know which ones are our favourites?
The Westin Kuala Lumpur has one of the best locations in the city if tourist attractions, shopping malls and nightlife are your priorities. Located opposite Pavilion Kuala Lumpur and adjacent to Starhill Gallery, getting around the Golden Triangle is incredibly convenient. The Majestic Hotel Kuala Lumpur is one of those alluring establishments that captures the evocative spirit of travel. Built during Malaysia’s boom years before World War II, the hotel evokes a luxurious colonial atmosphere. Conveniently close to Sentral Station, the hotel is also near the National Museum, National Mosque, Islamic Arts Museum, Lake Gardens and Bird and Butterfly Parks. A bit further out from the city centre, Alila Bangsar is near a slew of sleek, hip cafés and tasteful hole in the walls in Bangsar. This modern skyscraper is situated in the lively, millennial neighbourhood of Bangsar — a 15-minute drive from the manic buzz and tourist footprint that is downtown KL.
Some more budget-friendly options include The Kuala Lumpur Journal, which is just off one of the city’s main thoroughfares, Jalan Sultan Ismail. Right in the city’s entertainment and shopping area Bukit Bintang, it’s also only a five-minute walk from the street food hub of Jalan Alor. Located in a historical colonial house with lots of character and charm, The Yard Boutique Hotel is another convenient yet cost-effective option and is ideal for travellers who like to combine the excitement of a buzzing city with absolute tranquillity.