Mr & Mrs Smith latest report Modern Love details a shift from the outdated concept of a romantic trip with champagne, chocolate, rose petals and couples’ massages and onto a rousing notion of romantic travel – becoming more innovative, more exciting and more sensual with new experiences, surprise and plenty of wonder.
- In this new era of dismantled norms, changing perceptions, political melodrama and planetary peri, the senior team at Mr & Mrs Smith have worked with future strategic consultancy firm The Future Laboratory to determine the changing norms of romantic travel. From destination spas, back-to-nature rooms and psychoactive pleasure pursuits to peakends, self-romantic getaways and workcations, the tenets of the romantic trip will have definitively changed and expanded within the next decade: The hospitality industry will embrace a younger generation of couples, singles and polycules who seek meaning, pleasure and purpose through their travels.
- Hotels will become more conscious, with adaptable luxury personalised to their own unique concepts of romance to introduce moments of wonder, connection and intimacy into traveller’s lives.
- Although some guests will still indulge in the classic notions of romantic travel with candle-lit dinners and jacuzzis, the majority of travellers will look to reinforce their bonds by strengthening the communities in the neighbourhoods they visit to leave a positive impact on the destinations in which they go to.
- Single travellers will be open to serendipitous situationships when they travel. And as the working world becomes inherently more flexible, mid- weekers, peakends and workcations will become the go-to model for couples’ rest and recuperation.
- Within a decade, there will be plenty of new ways to indulge and rekindle romantic partnerships. Brands will embrace the cultural and social shifts that will represent this era of new romanticism, transforming romantic travel from something standard to a passionate, rekindling exploration from which, once experienced, there will be no going back.