Integrated, creative strategies
We provide creative, 360-degree services which recognise the individuality of each client. Using a wealth of exclusive in-house resources which command outstanding results, we rise to the challenge, have a sharp eye for detail and activate campaigns with a personal, hands-on approach.
The public relations and media industry is constantly evolving, requiring a nimble and dynamic approach. VIM & VIGOUR PR provide integrated communications that are creative, intuitive, honest and sharp – adopting a bespoke direction with each individual client and journalist. From branding and copywriting for traditional press releases, to social media, partnerships and creative events – our in-house style ensures seamless, successful international campaigns.
Luxury PR is centred around visual storytelling and the changing face of social media is at the heart of our industry. Our expert Social Media gurus come armed with the highest tech tools, tactics and analytic resources to ensure powerful and unique content and a meaningful, authoritative message, adding significant value to our campaigns and ensuring a consistent message across all consumer touchpoints.
Mega, Macro and Micro – we leverage relationships with those who are at the helm of their field, have a credible cultural influence and command a bold presence amongst their audience. Our influencer engagement campaigns involve identifying appropriate targets, devising mutually beneficial tactics and creating aspirational content. From narrative build and storytelling, to captions and photography, our influencer campaigns are relevant, engaging, and curated with control.
A standout strategy is fundamental to a campaign’s success. Our strategies are designed with perspective – developed using industry insight, media intelligence and consumer research, we ensure a multi-layered approach, a prolonged sustenance plan and flexibility to adapt to ensure maximum engagement at all times. With decades of luxury travel and public relations experience, all our strategies have commercial success at the core.
Events and Partnerships
Our events and partnerships are formulated with purpose. Strategically aligned with one shared vision – to elevate presence and maximise targeted exposure to specific audiences.rnrnOur events are experiential and results driven – bringing together likeminded people to showcase a unique new product, service or experience. From media to HNWIs, we provide valuable facetime for our guests with the right people to ensure we leave a lasting impact.
VIM & VIGOUR PR have a combined 3 decades of luxury travel, hospitality and wellness experience both in-house and agency side. We understand the landscape better than anyone, and offer holistic insider advice to ensure all operations are geared towards commercial success. From product innovation and guest experience to operations and brand positioning, our daily consultancy advises each of our clients how to make an impact in the market.