Inspiring Kindness: Companies and brands who are giving back and supporting communities during Covid-19

Kindness and community have never been so important. During these unprecedented times there has been an amazing rise in incredible thoughtful kindness from individuals, brands and companies to support those in need throughout the pandemic. The impact of the Covid-19 virus has changed our outlook and the way we live our lives, shining a light on the importance of human connection and a sense of community.

Check out some of the amazing Singaporean companies, international brands and donors that are giving back during this time – from helping frontline health professionals to building lifesaving machinery and assisting less fortunate members of the community.

Singapore’s Initiatives:

  • #HOMEFORALL Campaign at Straits Clan – The Lo & Behold Group’s members club has forged a partnership with the Collective of Migrant Efforts among other NGOs and agencies for their #HOMEFORALL campaign. The initiative aims to help Singapore’s migrant workers with food support during the Covid-19 pandemic. Chefs Daniel Sia and Damian D’Silva have been working hard to prepare 450 meals per day, 7 days a week from the Clan Community Kitchen to the Goldmine Energy Tuas Factory-Converted Dormitory (FCD) and Eng Soon Dormitory. For more information on how to donate please visit their website.
  • Beng Who Cooks for the needy – Jason Chua and Zhen Long have started Beng Who Cooks, preparing meals for anyone in the community who is unable to afford meals during this pandemic. The young hawkers are rustling up Singapore-style Poke bowls for those in need and pairing meals with drinks from their neighbouring stall at Hong Lim Market and Food Centre. 
  • Lunch Boxes from Alma – Executive Chef at Michelin-starred Alma, Haikal Johari assists medical professionals by providing twice weekly lunch boxes for the staff at National University Hospital. Partnering with the popular Woodlands Sourdough bakery, each box contains Angus beef burgers, beef pastrami sandwiches and sourdough sandwiches piled high with delights including roasted cauliflower, hummus and smoked cheese.
  • SGPaySitForward with Ninja Van and Night Owl Cinematics – An initiative that enables everyone to give back to the community. People can buy a $25 care pack which will then be delivered by Ninja Van couriers to the doorsteps of vulnerable individuals and families in Singapore. The care packs include items that will stop the spread of Covid-19 such as hand sanitiser, surgical masks and antibacterial products. Their aim is to distribute 100,000 care packages by 1st June, visit their website to donate.
  • Food support by DBS Bank – Singapore based DBS Bank has donated an incredible S$2.5 million towards food support for the city’s most vulnerable groups. This has been used to give out more than 200,000 meals to the elderly and low-income families through The Food Bank. The initiative has also supported ItsRainingRaincoats by providing more than 100,000 meals to Singapore’s migrant workers.

International Contributors:

  • Qatar Airways assists healthcare professionals – The airline gave away 100,000 free tickets to healthcare professionals, in a bid to thank them for their amazing work throughout this pandemic. Throughout April, Qatar Airways Cargo increased their around-the-globe services by transporting 50 million kilograms of medical supplies and aid relief to impacted regions.
  • General Electric and Ford create ventilators – These companies have joined together to manufacture the life-saving devices at a facility in Michigan, America. An expected 50,000 ventilators will be made with different settings to help improve blood-oxygen levels.
  • PPE by H&M – When fashion giant H&M shut their doors, they pivoted to assist those in need within their communities. As well as donating to local charities, the H&M Group began producing personal protective equipment to hospitals.

Famous Donors:

  • Jack Ma’s donation to curb Covid-19 – Co-founder and former Executive Chairman of Chinese technology corporation Alibaba Group, Jack Ma has donated millions towards the coronavirus vaccine research, as well as putting together a handbook of medical expertise from his home Zhejiang province in China. Ma has also ensured a major widespread operation through providing medical supplies, such as face masks and lifesaving equipment, to more than 150 countries.
  • Twitter and Square CEO pledges $1 billion donation – The biggest donor so far within the coronavirus pandemic is Jack Dorsey, CEO of Twitter and Square. Dorsey has already donated (at time of publishing) US$87 million out of his US$1 billion pledge.
  • Captain Sir Tom Moore raises over £32 million for NHS Charities – A heartwarming story of an incredible 100-year-old war veteran who walked laps around his 25m garden in Bedfordshire, England. Tom’s initial plan was to raise £1,000 for the NHS, however he eventually raised an amazing £32,794,701 from more than one and a half million supporters. To mark his fundraising efforts and to celebrate his 100th Birthday, the Queen has awarded him with a knighthood as Honoury Colonel.  

For more information on Covid-19 topics, please visit our blog here!

Image source: The Times
Image source: C.N.A