Meet our expert team

Lynda Williams

Founder and Managing Director

Lynda founded VIM & VIGOUR PR in 2013. With over ten years of PR and Marketing experience in Asia and Europe, working for some of the world’s most prestigious travel, wellness and lifestyle brands, she branched out to dedicate her knowledge, expertise and creativity to industries she has a personal passion in – travel, hospitality and wellness. Based in the Singapore office, she launched the Hong Kong arm of the company in 2014. Lynda is hands on and oversees all accounts as well as relationships with clients and journalists. Prior to V&VPR, Lynda worked for renowned hotel brands Maybourne Hotel Group, COMO Hotels & Resorts and Aman Resorts.

Pippa Brindley


Pippa left London for Singapore in 2014 from advertising and marketing giant, WPP, with six years PR experience. Pippa has managed a broad range of strategic and creative campaigns – from breaking world records, PR stunts and global charity initiatives to fashion weeks, celebrity collaborations and luxury events. The innovative and emerging F&B, boutique travel and lifestyle scene drew Pippa to Asia, where today she works across Singapore and Hong Kong markets. Pippa has directed and managed numerous luxury travel PR accounts including Walk Japan, Lightfoot Travel, The Mark Hotel and Laucala Private Island.

Caroline Pitt

Account Director

Caroline is a South Africa-born Singapore PR with a degree in Psychology and English. She started her career in advertising at BBDO, where she spent 2 1/2 years working on 360 degree regional campaigns for the likes of BlackBerry and Banyan Tree. Caroline decided to pursue her passion for travel and joined V&VPR in 2015, bringing her skills to a range of clients from the likes of Mr & Mrs Smith Hotels and luxury tour operator Scott Dunn to Walk Japan and HASSELL hospitality design firm.

Peggy Choy

Senior Account Manager

Born in Hong Kong and bred in Toronto, Peggy majored in hospitality then went on to work for top brands under the InterContinental Group. Peggy returned to Hong Kong in 2010 and began working in advertising sales for AsiaSpa Magazine at Blu Inc Media . Her role developed into marketing, PR and partnerships, before joining the China Rendez-Vous, an annual luxury lifestyle, yacht and aviation show in Sanya, Hainan. Here, Peggy focussed on working with luxury brands to produce multi-level marketing opportunities to the HNWI database attending the show.

Olivia Burton

Account Manager

Originally from the UK, Olivia moved to Singapore and joined the Vim & Vigour PR team in 2017, where she fuses her love of travel and communication. Prior to this, Olivia graduated from the University of Exeter with a degree in Politics and International Studies, before spending two years travelling the world with British Airways. Olivia developed a love for travel during her childhood, during which she moved every couple of years, spending time in the Middle East, United States, and the Caribbean.

Tasha Kolonas

Senior Account Executive

Originally from Jakarta, Indonesia, Tasha moved to Singapore in 2013 after completing a degree in Philosophy at Loyola Marymount University, Los Angeles. Before joining the team, Tasha spent the last two years dedicating her life to her passion for fitness, working as a fitness professional at some of Singapore's prominent fitness concepts. Coming from a background in advertising and social media, Tasha has helped to manage both regional and global client campaigns. She was also one of the early hires and key drivers to crafting the online and social media presence of GuavaPass, a homegrown fitness brand launched in 2015 and acquired by ClassPass in 2019. Tasha joined Vim & Vigour PR for her love for the region’s growing lifestyle sectors in fitness, travel, and wellness.

Rosie Atkins

Senior Account Executive

Originally from London, Rosie moved to Singapore and joined the VIM & VIGOUR PR team after working with British Fine Jewellers Boodles in London, with 3 years experience in PR and creative events. As a communications enthusiast and a keen traveller she brings her understanding of luxury to a whelm of clients such as Scott Dunn and Singita.

Tiffany Hung

Senior Account Executive

Graduating with a degree in French Language and Literature from the University of Oxford in 2017, Tiffany joined the Vim and Vigour team to pursue her passion for travel, language, and all things creative. Prior to this, Tiffany spent time in Paris working at a boutique publishing company and also worked in Biarritz as a translator. Travelling has always been a big part of her life, having lived in Singapore, Shanghai, Geneva and Oxford as well as travelling to over 30 countries. Tiffany actively supports the PR and social media activity for accounts including 8M Real Estate, JAAN, SKAI, Waldorf Astoria Bangkok and Klook.

Samantha Yeo

Account Coordinator

Samantha joined Vim & Vigour PR in 2018 after graduating with a Bachelor of Arts in Communication from the University at Buffalo (State University of New York). Samantha is an avid reader and enjoys travelling. Her love for good food and travel has brought her around the globe, with some of her favourite destinations being Japan, Australia, South Africa and the USA. She supports the team for PR accounts including 8M Collective, Quayside, Walk Japan and SJS Group.

Amy Toi

Operations Manager

Amy started her career with the Singapore Police Force and also with the national brand Singapore Airlines. With a degree in Business Administration majoring in Management, Amy’s love for building organisational structure and development brought her over 18 years of solid experience across many leading brands in Singapore. Amy works alongside the directors to implement company procedures and evolution. Ensuring all the nuts and bolts run smoothly at V&VPR HQ her remit also includes HR, Finance and administration.