Meet our expert team
Founder and Managing Director
Lynda founded VIM & VIGOUR PR in 2013. With over ten years of PR and Marketing experience in Asia and Europe, working for some of the world’s most prestigious travel, wellness and lifestyle brands, she branched out to dedicate her knowledge, expertise and creativity to industries she has a personal passion in – travel, hospitality and wellness. Based in the Singapore office, she launched the Hong Kong arm of the company in 2014. Lynda is hands on and oversees all accounts as well as relationships with clients and journalists. Prior to V&VPR, Lynda worked for renowned hotel brands Maybourne Hotel Group, COMO Hotels & Resorts and Aman Resorts.
Pippa left London for Singapore in 2014 from advertising and marketing giant, WPP, with six years PR experience. Pippa has managed a broad range of strategic and creative campaigns – from breaking world records, PR stunts and global charity initiatives to fashion weeks, celebrity collaborations and luxury events. The innovative and emerging F&B, boutique travel and lifestyle scene drew Pippa to Asia, where today she works across Singapore and Hong Kong markets. Pippa has directed and managed numerous luxury travel PR accounts including Walk Japan, Lightfoot Travel, The Mark Hotel and Laucala Private Island.
Senior Account Manager
Caroline is a South Africa-born Singapore PR with a degree in Psychology and English. She started her career in advertising at BBDO, where she spent 2 1/2 years working on 360 degree regional campaigns for the likes of BlackBerry and Banyan Tree. Caroline decided to pursue her passion for travel and joined V&VPR in 2015, bringing her skills to a range of clients from the likes of Mr & Mrs Smith Hotels and luxury tour operator Scott Dunn to Walk Japan and HASSELL hospitality design firm.
Rebecca has over three years of experience in PR and Marketing. After obtaining her master degree in Marketing Management, she fulfilled various roles at L’Oréal and Mondelēz International. With a passion for luxury and lifestyle, she joined lifestyle boutique agency PR Communications when she moved to Singapore early 2016. Rebecca thrives on working with brand management related challenges and currently handles various accounts in the luxury travel, hospitality and wellness industry.
Account Manager, Hong Kong
Helen has over 20 years of international media and communications experience working for leading multinational hospitality corporations like Mandarin Oriental and Swire Hotels, as well as experience with Hong Kong Cable TV, Elemis Day Spa, Lanson Place Hospitality Management and PR & event management companies. Her six year stint as the Assistant PR Director for Mandarin Oriental followed by a three year stint at Lanson Place and subsequently The Upper House, Hong Kong, gave her a full immersion into the world of hospitality and F&B communications in both the Hong Kong and China markets. Helen joined V&VPR in early 2017, actively supporting all accounts on the ground in Hong Kong.
Krisha graduated with a Bachelor of Liberal Arts, majoring in Mass Communications, from Oklahoma City University in 2015. Previously, she worked at Flame Communications, where she managed the PR for emerging startups, tech companies and lifestyle brands. She turned her passion for lifestyle and travel into a career when she joined V&VPR in early 2017. Krisha actively supports the team across all accounts.
Gena graduated in 2016 with a Bachelor of Business Management from Singapore Management University, majoring in Marketing and Operations Management. She has been with the V&VPR team for more than a year, facilitating administration and supporting PR activity across all accounts. With her strong organizational ability and interest in design, she actively assists the team and contributes ideas.
Office Manager & PA
Amy has a degree in Business Administration majoring in Management and has a passion for building organizational structures; enhancing work flow, financial systems and human resource management. She brings with her over 18 years of experience in administrative support roles including renowned brand consulting agencies. At V&VPR Amy oversees operations and the day to day running of the office.