Meet our expert team
Founder and Managing Director
Lynda founded VIM & VIGOUR PR in 2013. With over ten years of PR and Marketing experience in Asia and Europe, working for some of the world’s most prestigious travel, wellness and lifestyle brands, she branched out to dedicate her knowledge, expertise and creativity to industries she has a personal passion in – travel, hospitality and wellness. Based in the Singapore office, she launched the Hong Kong arm of the company in 2014. Lynda is hands on and oversees all accounts as well as relationships with clients and journalists. Prior to V&VPR, Lynda worked for renowned hotel brands Maybourne Hotel Group, COMO Hotels & Resorts and Aman Resorts.
Pippa left London for Singapore in 2014 from advertising and marketing giant, WPP, with six years PR experience. Pippa has managed a broad range of strategic and creative campaigns – from breaking world records, PR stunts and global charity initiatives to fashion weeks, celebrity collaborations and luxury events. The innovative and emerging F&B, boutique travel and lifestyle scene drew Pippa to Asia, where today she works across Singapore and Hong Kong markets. Pippa has directed and managed numerous luxury travel PR accounts including Walk Japan, Lightfoot Travel, The Mark Hotel and Laucala Private Island.
Senior Account Manager
Caroline is a South Africa-born Singapore PR with a degree in Psychology and English. She started her career in advertising at BBDO, where she spent 2 1/2 years working on 360 degree regional campaigns for the likes of BlackBerry and Banyan Tree. Caroline decided to pursue her passion for travel and joined V&VPR in 2015, bringing her skills to a range of clients from the likes of Mr & Mrs Smith Hotels and luxury tour operator Scott Dunn to Walk Japan and HASSELL hospitality design firm.
Senior Account Executive
Originally from the UK, Olivia moved to Singapore and joined the Vim & Vigour PR team in 2017, where she fuses her love of travel and communication. Prior to this, Olivia graduated from the University of Exeter with a degree in Politics and International Studies, before spending two years travelling the world with British Airways. Olivia developed a love for travel during her childhood, during which she moved every couple of years, spending time in the Middle East, United States, and the Caribbean.
Graduating with a degree in French Language and Literature from the University of Oxford in 2017, Tiffany joined the Vim and Vigour team to pursue her passion for travel, language, and all things creative. Prior to this, Tiffany spent time in Paris working at a boutique publishing company and also worked in Biarritz as a translator. Traveling has always been a big part of her life, having lived in Singapore, Shanghai, Geneva and Oxford as well as traveling to over 30 countries. Tiffany actively supports the PR and social media activity for accounts including Ann Siang House, JAAN, Waldorf Astoria and iThink.
Krisha graduated with a Bachelor of Liberal Arts, majoring in Mass Communications, from Oklahoma City University in 2015. Previously, she worked at Flame Communications, where she managed the PR for emerging startups, tech companies and lifestyle brands. She turned her passion for lifestyle and travel into a career when she joined V&VPR in early 2017. Krisha actively supports the team across all accounts.
Gena graduated in 2016 with a Bachelor of Business Management from Singapore Management University, majoring in Marketing and Operations Management. She has been with the V&VPR team for more than a year, facilitating administration and supporting PR activity across all accounts. With her strong organizational ability and interest in design, she actively assists the team and contributes ideas.